More than 6 out of 10 of us read labels so we can make informed decisions on products we buy for ourselves and our families. We believe you should know when and where your personal care product ingredients come from. When we entered this industry, we brought our existing transparency methods to the market, making it effortless for our consumers to make informed decisions.

Thanks to a 10 foot wall of glass windows, there are no secrets in our men's personal care production laboratory. Our entire process (formulating, testing, creating, packaging, and distributing) is visible for all to see. Shucks, people stop by just to admire the smell of beeswax and write us a message on our window.

Transparency is about earning a person’s trust.